Meaningful travel: Annassurra offers a deep sense of time and place
Meet Annassurra: a collection of travel and hospitality projects based in Copenhagen and Porto with the aim of creating hotels with deep connections to their surrounding cities.
The philosophy behind Annassurra is deceptively simple: craft elegant, understated, but highly considered spaces, fill them with locals who have a natural penchant for hosting and emphasise spontaneity and authenticity over predictability wherever possible.
With its playful intersection between craft, community, heritage, arts and gastronomy, founders Per Enevoldsen – who co-founded jewellery brand Pandora and Steen Bock – who established Pandora in the Middle East – sensed that Porto was the perfect location for their inaugural project, The Largo, which opened its doors in May 2023.
The Largo is an eighteen-room hotel sat across five heritage buildings in the city’s Largo de São Domingos neighbourhood. The design ethos marries heritage and innovation; channelling a homely, “hygge” atmosphere with communal areas modelled directly on the living areas one would find in a typical northern-Portuguese residence.
Creative direction of the food and beverage offering across The Largo and its sister projects, the street-facing restaurant Cozinha das Flores and cocktail bar Flôr, is headed by internationally acclaimed Portuguese chef Nuno Mendes. Mendes is equally known for his restaurants’ emphasis on conviviality and connection as he is for his Michelin-star awarded food; something which shines through both the menus and the design of the projects’ dining areas.
Praised in the short time since opening for its “more than a hotel” approach to art, both in its collection of works and for involvement in the local community of creatives and craftspeople, The Largo further embodies Annassurra’s core ideals of celebrating heritage whilst embracing innovation. The project includes pieces from established names such as Álvaro Siza Vieira and Rui Chafes, but The Largo also champions emerging artists from the local region, including works resulting from an open call grant given to students from the Fine Arts University of Porto.
Scroll down to find out more about Annassurra. You might also like to read our guide to the magical mountainside village of Deiá, Mallorca, and our 7 day Puglia itinerary.
You can also read our article on the biggest luxury travel trends 2024 where we asked the managers of some of the world’s finest hotels for their predictions.
Have you stayed at an Annassurra hotel? Or somewhere with a focus on meaningful travel? Where did you stay? Tell us about your experiences and let’s raise the profile of the places that are truly unforgettable.
Wild Bay Co is as much a celebration of the people who make these incredible experiences possible, as it is a celebration of the luxury resorts and hotels themselves. If you’ve stayed somewhere outstanding that deserves recognition for its exceptional attention to detail as well as its stunning setting then contact us and let us know.
The best journeys are those which create a meaningful connection between traveller and destination.
Annassurra
A collection of travel and hospitality projects based in Copenhagen and Porto.
Meaningful travel
One key element of Annassurra projects is the in-house experience curation. All guests staying at an Annassurra project will benefit from “experience details” — small gestures of attention and curation, as well as access to the team’s intimate knowledge of the city, upcoming events and other insider connections
Following the hugely positive reception of The Largo, Annassurra is looking for a site for its next project, continuing its emphasis on fostering genuine connections between travellers and their chosen destinations.
Browse our full collection of city breaks for more unique urban travel inspiration.
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