Google Ads for luxury travel brands
Google Advertising to help your brand growHi, I’m James, founder of Wild Bay Co. I’ve been helping luxury brands with Google Ads for more than 20 years, working across luxury wellbeing, fashion, beauty, health and fitness and travel. I’ve helped more than 30 brands increase sales and revenue via Google Ads, and while the ROAS varies – the best has been more than 800% within a few months – the process is the same. I work closely with Google to make sure I’m adhering to best practices and have meetings with them multiple times a day.
Luxury travel is my passion, and I’d love to help you grow your brand, and ultimately grow with you. Scroll down for more information on my approach to Google Ads for luxury travel brands, costs and other services I may be able to help with and contact me if you’d like to have a chat and a free review of your current set-up. You can also find out more about me and my background on my James Knock LinkedIn profile.
Tracking and technical set-up
I’m a firm believer in getting the basics right in order to build a strong foundation to grow from, and without getting your tracking set up properly you’ll never be able to scale your business. I don’t profess to be an expert here, although I do have a fair understanding and a lot of the back-end connecting I will probably be able to do myself, but I do have a very trusted technical contact who I work with who will be able to review your Google Ads account, see if any adjustments need to be made, and provide the work needed at a very reasonable rate (normally around £150). If no work is needed, then there’ll be no charge. I can’t emphasise enough how important making sure tracking is optimal for Google Ads for luxury travel brands is in order to get the best performance for your Google Ads, and even if you think it’s working it’s worth a review as to date, I haven’t found a brand that isn’t missing something.
Building the foundations
Whether you’re just starting out with Google Ads for your luxury brand, or you’ve tried various agencies, or had a go yourself, I’d be happy to review wherever you’re up to and suggest a path forward for how you can improve results and ultimately scale. The most exciting part of my job is growing brands, and I’m always as keen as you are to see CPAs falling and ROAS skyrocketing.
There’s no magic formula to Google Ads for luxury travel brands but applying Google best practices, and regularly talking with Google to apply the latest updates, generally works for me. Performance Max campaigns can often be initially (and ongoing) most lucrative if set up properly, in tandem with a strong search campaign to support it and help it learn.
Most of Google Ads work is helping its AI learn so it can build a profile of who your customers are and go out and find more of them. Once you have consistent conversions coming through (and we know those conversions are accurate) then applying AI tools like target CPA or target ROAS become important and crucial to scaling.
Creative
Setting up the foundations for Google Ads for luxury travel brands includes getting the right creative in place, especially for those evergreen campaigns for you to build your account around. Once we’ve had a chat to help me understand your brand more, I’ll be able to put together a creative brief for you, outlining in simple steps how many images are needed, the sizes they should be, what I think the creative should look like, and the same for video. I always storyboard example creatives for my clients to help designers and creative teams produce ads that have historically worked well for other brands I’ve worked with.
Once we’re getting good results from the more evergreen foundational campaigns then we can look at more seasonal and promotional narratives, and I can create an ad content plan normally for 3 to 6 months ahead so we can plan in what we need and set targets to aim for.
Cost
In terms of cost for Google Ads for luxury travel brands there’s no one size fits all approach. And over the years I’ve revised how I price my services. I’m most keen to work to a budget you’re happy with, both monthly spend on me and on ads, and then to help you achieve success within that framework and hopefully grow together.
My aim is to build ongoing relationships and to become a trusted part of your team. Throughout my career I’ve helped grow many start-ups and SMEs, as well as managing paid advertising accounts for much larger companies, so I’m well placed to help with whatever stage of the journey you’re at.
Other services
Google Ads for luxury brands is just one thing that we can help with. Wild Bay Co is a rapidly growing luxury travel magazine, which generates more than 2,000 monthly sessions, 4,000 monthly page views, has an average engagement time of over 1 minute and a social following of more than 10,000 luxury travellers. Our Wild Bay Co Instagram alone gets more than 75,000 views a month.
As well as myself I rely on the support of a trusted network of professional travel writers and content creators, and we can help increase your brand awareness and boost sales via advertorials, UGC, social content, luxury travel SEO and all forms of digital marketing.
Who we are
Over a 20+ year career in digital media and marketing, former journalist, digital marketing director and founder of Wild Bay Co James Knock has worked with and rapidly grown more than 20 businesses, using a broad range of content, sales and marketing skills to drive traffic and engagement, increase revenues, and grow online audiences from scratch to millions.
Alongside Wild Bay Co he provides consulting to brands within the luxury wellbeing, fashion, beauty and travel industries, specialising in digital advertising, SEO and content marketing.
He’s visited 41 countries, lived in 5, and loves a spectacular sunrise and sunset.
Our content is produced by a highly skilled and trusted network of freelance travel writers, including Amy Bonifas, a travel writer and lifestyle journalist based near London who’s work has taken her everywhere from San Diego to Fiji, but says Tuscany will always have her heart, Lorna Oakley, a luxury PR specialist, partnerships director and content creator who works with some of the world’s leading hotel groups, independently owned resorts, private islands, boutique properties and luxury travel destinations and Zoe Laing, a prolific and prominent luxury content creator, influencer, luxury seeker and travel writer.
We also have an ever-growing network of amazing luxury travel influencers, content creators and technical digital specialists who all share our passion for showcasing the best of luxury travel.
Latest hotel features
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As we arrive at Minos Palace Resort, with its calming waterfall steps and serene poured-concrete reception, it feels like an invitation to exhale. Perched on its own private peninsula just outside Agios Nikolaos, this adults-only hideaway offers panoramic views of the Aegean at every turn – whether you’re gliding through its impossibly smooth infinity pool at the heart of the hotel, strolling along the private beach, or gazing out from the balcony of your sea-view suite.
Chewton Glen Hotel & Spa, UK
Luxurious treehouse accommodation, moreish comfort food, cosy bar fires and nowhere else to be. Chewton Glen Hotel & Spa, a 5 star Relais & Chateaux hotel bordering the otherworldly New Forest in England, took us off grid for a few days and nestled us among the trees. When people talk about slow living this is now what we think of, and where we yearn to be.
Minos Beach Art Hotel, Greece
There’s something almost dreamlike about Minos Beach Art Hotel. From the moment we stepped onto the whitewashed pathway leading to our villa, the sea glinting just a few metres away, we knew we’d found the perfect place for our babymoon.
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Find more luxury travel inspiration and amazing places to stay across our social media channels. Join the collective and tag @wildbayco in the posts and comments of the places you would love to see in our collection.
