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Digital marketing for boutique hotels and unique places to stayWith an endless passion for boutique hotels and unique places to stay, and with more than 20 years of experience growing online businesses we’re ideally placed to help you get more traffic to your website, increase online bookings and build your brand.
Scroll down to find out more about which areas of digital marketing for boutique hotels and unique places to stay we specialise most in and contact us for a free review of your website and social channels.
SEO
Wild Bay Co founder James Knock has helped more than 30 brands increase organic traffic to their websites over the course of his career in digital marketing, and every page on our website is thoroughly optimised – so every time we feature a new hotel, destination or unique place to stay we make sure each article has the best chance to rank highly in Google search rankings.
We look for the most effective ways to provide SEO digital marketing for boutique hotels and unique places to stay so travellers looking for these types of dream vacations and holidays can find them easily in search results. We’ll create a clear SEO strategy for your destination, with a simple plan of how to achieve organic search growth initially, and ongoing. We always look to build ongoing relationships supporting you as much as we can, to help you grow and achieve your business goals.
Google Ads
While SEO takes a bit of time, Google Ads can be a highly effective tool in digital marketing for boutique hotels and unique places to stay to increase bookings very quickly. We recommend making the most of both acquisition channels as they complement each other well, but we’re also happy to work on either option as a standalone project for you.
The first step is to make sure your tracking is correct, so we can be confident in the results we’re seeing as they come in, and to allow us and Google to learn and optimise campaigns based on accurate data. We have a network of reliable and cost-effective technical specialists we rely on who’ll be happy to help here.
Once the foundations are in place we can create a Google Ads strategy for your business, from the best creative to the targeting and how we can utilise Google’s AI functionality to get the best results.
Wild Bay Co founder James Knock has achieved fantastic sales growth for a multitude of businesses, from start-ups to well-established brands, using Google Ads and has almost daily calls with Google for the latest updates and insights.
Meta ads
Digital marketing for boutique hotels and unique places to stay using Facebook and Instagram can be a great way to build and engage an audience, rapidly increase traffic to your website and convert potential customers into bookings through boosted social posts, traffic and awareness campaigns, prospecting ads and retargeting.
After a free review of your site and social channels we’ll create a bespoke proposal for you on how we think you can make best use of this platform with the budget you have available, and if you’re not sure on how much to spend we can advise and make suggestions so you have an idea of what it will cost to test or grow, depending on your targets.
Content
Wild Bay Co is a digital luxury travel magazine which showcases the very best hotels and resorts in the most spectacular locations across the world.
Launching towards the end of 2021 Wild Bay Co was created to inspire people to plan and take their next unforgettable adventure, and to support the luxury travel industry by beautifully presenting each unique place to stay in an accessible and digitally engaging way.
We work only with professional travel and PR writers, to create mesmerising story-like features that read almost like pure fantasy – but the experiences are very real, highly personal and completely original. Our USP is that we try to recreate the feeling of awe and wonder when you visit a resort or destination that truly takes your breath away and captures your imagination, heart and soul.
Content can play a key role in digital marketing for boutique luxury hotels and unique places to stay. We’re happy to do a free review of your existing content, and based on your objectives, create a bespoke content strategy for you, with feature ideas we can optimise and publish on Wild Bay Co – including a showcase on a stay at your boutique hotel or unique place to stay – giving you ongoing SEO and traffic benefits. We’re also able to produce premium content for you to publish on your site, whether that’s articles, imagery, video or all of the above, and we can link from Wild Bay Co to any articles provided giving you an immediate SEO boost.
Social
Wild Bay Co founder James Knock has managed social media accounts and teams for over 20 years, and has grown social communities from scratch to millions.
Wild Bay Co itself has more than 10,000 followers across its social channels, including Instagram, Pinterest, Facebook and LinkedIn and its social posts, reels and stories reaches thousands of people every month looking for luxury travel inspiration.
We capture incredible moments and experiences to showcase via social media and engage with our audience
Our top performing Instagram Reel to date was filmed and posted during our stay at Zoetry Marigot Bay in St Lucia and has so far been viewed more than 470,000 times, and has over 2,000 reactions and engagements.
We frequently get Direct Messaged by people who have seen our content and want to know more about the hotels we feature – including how and where they can book their vacation.
We can create bespoke social content for you that we can post to our social channels, tagging and promoting your boutique hotel or unique place to stay, and we’re also happy to create and manage social content for your own channels too.
Influencers
Since Wild Bay Co was launched four years ago we’ve made some fantastic contacts and built close relationships with many luxury travel influencers and content creators, especially on Instagram.
If you’re looking to build your social following, generate large scale engagement, and rapidly raise awareness influencer digital marketing for boutique hotels and unique places to stay can be highly effective, and we can create a strategy and plan with you, then pitch it to our network of influencers who are always open to discussing new opportunities.
We only work with reliable influencers who have highly engaged audiences within the luxury travel niche.
Who we are
Over a 20+ year career in digital media and marketing, former journalist, digital marketing director and founder of Wild Bay Co James Knock has worked with and rapidly grown more than 20 businesses, using a broad range of content, sales and marketing skills to drive traffic and engagement, increase revenues, and grow online audiences from scratch to millions.
Alongside Wild Bay Co he provides consulting to brands within the luxury wellbeing, fashion, beauty and travel industries, specialising in digital advertising, SEO and content marketing.
He’s visited 41 countries, lived in 5, and loves a spectacular sunrise and sunset.
Our content is produced by a highly skilled and trusted network of freelance travel writers, including Amy Bonifas, a travel writer and lifestyle journalist based near London who’s work has taken her everywhere from San Diego to Fiji, but says Tuscany will always have her heart, Lorna Oakley, a luxury PR specialist, partnerships director and content creator who works with some of the world’s leading hotel groups, independently owned resorts, private islands, boutique properties and luxury travel destinations and Zoe Laing, a prolific and prominent luxury content creator, influencer, luxury seeker and travel writer.
We also have an ever growing network of amazing luxury travel influencers, content creators and technical digital specialists who all share our passion for showcasing the best of luxury travel.
Cost
Our purpose is to support the luxury travel industry and help connect luxury travel enthusiasts with incredible destinations. We’re happy to work to your budgets to provide digital marketing for boutique hotels and unique places to stay so that our services fit within your marketing plans and objectives.
Our goal is to build long-lasting relationships with boutique hotels and unique places to stay, to help you achieve your digital marketing targets, and to assist in sustainable growth based on results as well as offering ongoing support.
Latest hotel features
Browse our latest bespoke hotel features to see how we’ve showcased some of the most beautiful hotels, resorts and unique places to stay.
Skylark Treehouse, Hesleyside Huts, UK
From its iconic fairytale turret to its tail-like elevated walkway leading to the welcoming deck with pretty flower planters, rocking chairs and a large gleaming copper bath, every detail of this magical treehouse borders on fantasy. There aren’t many places that can inspire such dramatic wonder on arrival, and throughout a stay – Hesleyside Huts is most definitely one of them.
Gilpin Hotel & Lake House, UK
Set against the serene beauty of the Lake District, Gilpin Hotel offers a rare combination of refinement, warmth and switch-off and enjoy the moment quiet luxury. Exquisite dining, ultra luxurious rooms or suites and 5 star spa facilities ensure that you are fully immersed for the ultimate spa getaway in some of the UK’s finest countryside.
Minos Palace Resort, Greece
As we arrive at Minos Palace Resort, with its calming waterfall steps and serene poured-concrete reception, it feels like an invitation to exhale. Perched on its own private peninsula just outside Agios Nikolaos, this adults-only hideaway offers panoramic views of the Aegean at every turn – whether you’re gliding through its impossibly smooth infinity pool at the heart of the hotel, strolling along the private beach, or gazing out from the balcony of your sea-view suite.
Follow us
Find more luxury travel inspiration and amazing places to stay across our social media channels. Join the collective and tag @wildbayco in the posts and comments of the places you would love to see in our collection.
