AIM Experience Group has introduced two membership tiers centred on intimate, access-led journeys, with no permanent clubhouse for bars, dining rooms or lounges.
The travel-focused private members’ club connects small groups through themed experiences, with itineraries ranging from private access inside the Great Pyramid of Giza to Formula Renault racing on a fully reserved European circuit. Its new structure separates personal membership, known as AIM Explorer, from the corporate AIM Collective tier.
Announced in June 2026, the model reflects a wider shift in the private club sector towards digital access, personalised services and international experiences. Growth Market Reports valued the global private members’ club market at $31.7 billion in 2024 and forecasts it will reach $59.1 billion by 2033.
For AIM, membership is built around shared journeys, with each experience serving as a common meeting point. Signature Member Experiences are designed for groups of eight to 18, with each trip shaped around a theme connected to members’ interests.
Rare access in Egypt, Iceland and Europe
AIM’s itineraries combine familiar luxury destinations with private settings or activities rarely available through standard bookings.
In Egypt, its programme includes an evening at the Grand Egyptian Museum, dining inside the historic halls of Abdeen Palace and sunrise on the Giza Plateau before it opens to the public. Members then receive private access to the King’s Chamber within the Great Pyramid of Giza.
The Iceland experience takes its inspiration from James Bond. Members fly by helicopter across volcanic terrain with the stunt pilot from Die Another Day, then dine in the centre of a lagoon near the location where the film’s ice palace was constructed.
In Morocco, the pace moves from a sunrise hot-air-balloon flight over the Atlas Mountains to private access at Jardin Majorelle in Marrakech. The itinerary also features exclusive meals at Dar Yacout, the Moroccan Culinary Art Museum and a secluded camp in the Agafay Desert.
A European motorsport journey crosses Switzerland, Germany and France before reaching Anneau du Rhin, a racing circuit in Alsace. With the circuit fully privatised, members drive Formula Renault cars and compete for the quickest lap.
Forthcoming programmes include behind-the-scenes entry to couture ateliers in Paris followed by dinner in historic Champagne cellars. Other plans pair a private opera box with dinner in a Viennese palais, while a Swiss itinerary combines Ferrari driving in the Alps with a helicopter flight around Mont Blanc.
These trips can be reserved through the membership programme or adapted for private and corporate groups. According to TTG Media, members can join as many as seven experiences annually, with the calendar starting at €15,000 per person, excluding flights. Individual events are capped at 18 guests.
The themes are designed to connect members
The small-group format is intended to make conversation easier among travellers who arrive with a common interest. Every experience must have a central theme, co-founder Andrey Makiyevskiy told TTG Media.
“We do this because it’s disarming – it’s a conversation starter,” Makiyevskiy said.
On the Bond-themed Iceland journey, he said members began by discussing their favourite 007 films and actors before turning to questions about work. Other journeys use challenges and shared activities to move the group beyond conventional networking.
AIM describes its community as solicitation-free and says it curates groups around compatible interests. The intention is to create connections through the experience itself, whether members are flying over Iceland or comparing lap times after racing in France.
The approach also distinguishes AIM from travel loyalty schemes that primarily reward bookings with rates, upgrades or points. Its app handles reservations, account management and travel inspiration, while people develop the itineraries with support from the platform’s recommendations.
“We can offer our members tangible benefits that algorithms simply cannot,” Makiyevskiy said. He cited real-time destination knowledge, complimentary room upgrades and flexible check-in or check-out arrangements as advantages of working with experienced travel specialists.
AIM Explorer focuses on personal travel
AIM Explorer is the company’s personal membership tier, designed for travellers seeking private itinerary planning alongside access to shared group experiences.
Members receive the first opportunity to reserve Signature Member Experiences through an initial release window. Each person is also assigned an Experiential Travel Designer who manages bespoke itineraries, reservations and end-to-end logistics.
The private app brings together experience bookings, recommendations, account details and travel-credit monitoring. An annual travel credit acts as a minimum yearly commitment and can be used towards Member Experiences, bespoke family holidays, private itineraries or corporate journeys arranged for the member and their guests.
A loyalty structure is linked to annual spending. Prospective members submit an application, which is reviewed by AIM and normally followed by a short call with a member of its team. Membership prices are supplied on request rather than published on the AIM membership website.
Explorer combines two different types of luxury travel. Members can commission a private trip shaped around their own pace and interests, then join a small group for one of AIM’s themed journeys. The dedicated designer remains the point of contact for both.
AIM Collective brings the model into corporate travel
AIM Collective adapts the same travel infrastructure for organisations planning leadership retreats, team offsites, annual general meetings or client experiences.
The company can work as an outsourced travel specialist or alongside an organisation’s existing team. Each corporate member receives a dedicated Experiential Travel Designer, while an on-site AIM team can support delivery. The designer’s travel costs are agreed and charged separately.
Collective members also receive access to the private app for planning, recommendations and travel-credit tracking. From 2027, two employees from each member organisation will be invited to an AIM Collective networking experience.
A company principal may join one Signature Member Experience normally available through AIM Explorer, although the selected journey and its associated fees are paid separately. The annual corporate travel credit can be applied to retreats, AGMs, company journeys and incentive experiences for important clients or partners.
Collective applications follow a review process similar to Explorer, including a short conversation with the AIM team. Corporate pricing is available on application.
Makiyevskiy told TTG Media that corporate boards tend to focus on strategy, performance and team building away from standard meeting rooms. For family offices, he said the discussions more often concern legacy, alignment and the future, with travel providing a private setting in which generations can spend time together.
Hospitality experience behind the digital model
AIM is led by Makiyevskiy and a senior team drawn from luxury hotels, experiential design, Formula 1 hospitality and private concierge services.
Ian Kidd, chief operating officer, previously worked with The Savoy, Claridge’s and Mandarin Oriental Paris. Rae Etherington, director of business development and member community, has a background in boutique hospitality and VIP sales linked to Formula 1 events. Prudence Stubbs, head of experiences and strategic partnerships, has worked with Caprice Holdings, Corinthia London and Shangri-La London.
The company has also expanded through its sister brand, dB Hospitality, which operates across events and sports hospitality. AIM’s travel membership remains focused on access-led itineraries and small groups, supported by the digital app but planned and delivered by its team.
That balance between technology and personal service places AIM within a club market moving beyond traditional buildings. A 2025 analysis by Hospitality Net described modern private clubs as broader lifestyle businesses encompassing hospitality, wellness, real estate and community programmes.
AIM’s version has no permanent clubhouse. For Explorer and Collective members, the meeting place could instead be a Champagne cellar, the Giza Plateau or a racing circuit in Alsace.
